It was a memorable moment to spot Lauren J Ritchie millinery on a Flemington Racecourse billboard! The campaign featured Lauren J. Ritchie, Alex Boater in Green, Pink, and Ivory, and a men's linen cap.
The content was created by Jae Morrison for the Victorian Racing Club. Thank you to Emma Jane Lamp for selecting these pieces, which allowed our millinery to be seen in such a striking public setting. Seeing the designs presented at scale in this way was an exciting highlight for the brand.
